UK Hotel Guide

As the dust settles over the New Year celebrations, hoteliers are now looking at the year ahead – and just what a twelve months it is prone to be!

2012 is scheduled to be a year of polar opposites, with the greatest sporting event the UK has seen coinciding together with the likely fall in the Euro!

One thing is for absolutely sure: it’s gonna be a difficult ride with lots ofbusiness threats en-route; however those hoteliers in the position toposition their firms to capitalise on 2012’s ample prospects might possibly flourish in the year ahead.

To kick-start the season, we provide the best trends most likely to dominate hospitality in 2012.

Olympics Games

It is forecasted the United kingdom hotel industry will experience a £123 million spending uplift as a result of the 2012 Olympics. F&B will encounter a growth of more than £80 million.

Simply take a review of some surprising statistics from our 2012 Olympics Facts:

Quantity of foreign visitors: 350,000 on a daily basis

F&B potential: 18 million meals Valuation on tourism benefit: an additional £2.1 billion So it is essential that UK hoteliers ensure they’re best placed to capitalise during this opportunity of a lifetime … are you ready for the 2012 Olympic Games?

Social Media

This year, social media was at the frontline of travel and leisure marketing and advertising activity, leveraging offline events to interact with online audiences. Social media encompasses loyalty courses, reservations, concierge and customer satisfaction and the target is to capitalise on its power and friends/followers’ have an impact to drive reservations and build loyalty. Hotels are rethinking their very own advertising and marketing methods to reach web based audiences from a more personalised and personal approach. Skepticism, on the other hand, continues to be on how to determine return on investment.

New British Cuisine

There is some sort of conception that British cuisine is honest, but bland and unimaginative. Even so, there has been a number of advancements within the restaurant marketplace through the British, which means that the hotel industry needs to identify these kind of promising general trends so as to compete strongly inside the F&B sector.

Gastronomic innovations from a number of the top rated independent chefs within this country have contributed to ‘New British’ dishes sweeping through high-end dining establishments. Classic British dishes have been reworked and modified to incorporate a wider array of flavours, ingredients and cooking techniques.

Gamification

Gamification, or the integration of gaming makeup in non-gaming environments, started in the US entertainment industry and is currently spreading towards the travel and tourist sector. As a result of encouraging consumers to join events and share their encounters, photos and videos, the excitement generate’s brand awareness and loyalty for travel firms. The system functions through the offering of points, badges and real-life gifts, with a few websites making it possible for web users to explore the country’s attractions, finish challenges and win trips to the desired place.

End of the Euro?

By its nature the hotel industry is a major international business so exposed to the volatility of the Eurozone crisis. If a Eurozone split was to take place we might see nation’s currencies devaluing by 40% affecting profit margins produced from Euro purchases.

Currently, a lot of multi-national corporations are acting and preparing for a Eurozone break-up …

Although the Euro is on the brink of failure our wish is that the Eurozone will stabilise. I’m sure the british hotel market is in a good place at the moment and we need it to remain this way! The only real positive thing to result from these tough economic times is far more brits have holidayed at home therefore the likes of hotels York, Edinburgh, Bristol etc have already been trading well over recent years. Regardless of this fact a Eurozone failure won’t help the UK hotel market in in any case what so ever.